Whether a bachelor’s or Master’s degree, an online marketing degree teaches students marketing management and strategy. It explores the vast scope of consumer behavior, ethical and legal issues, social media marketing campaigns, global marketing, strategic internet marketing, international marketing, and more. This knowledge and skills developed through the Master’s degree in marketing will pave the way for lucrative and promising marketing careers, ranging from a marketing executive to a chief marketing officer.
The marketing industry is expanding nationwide to reach or exceed the company’s sales goals. Marketing technical specializations have grown in popularity as a profitable way to respond to today’s lightning-quick media. In 2021, the Pew Research Center found that 3 in 10 adults are almost constantly online. All marketing specialties are expanding, though some faster than others. For instance, the U.S. Bureau of Labor Statistics (BLS) predicts a 10% increase in demand for social media experts and market research analysts between 2018 and 2028. It is anticipated that there will be 14.4% more marketing manager openings.
This comprehensive guide leads students and professionals to the country’s most affordable and top-15 Master’s in Marketing Online Programs and looks at several key aspects of marketing programs.
How long does it take to earn a marketing master’s degree?
There are a few different ways to earn an marketing MBA, but most programs require two years of full-time study. There are, however, both shorter and longer options. Someone interested in acquiring a degree quickly may be drawn to an accelerated one-year program, while balancing full-time work and business school may take up to three years in a part-time schedule.
Here are some typical MBA program kinds and how long they usually last:
| Program type | Typical completion time | Typical schedule |
| Full-time MBA | 2 years | Full-time |
| Part-time MBA | 3-5 years | Night and weekend classes |
| Accelerated MBA | 1 year | Full-time |
| Executive MBA | 2 years | Night and weekend classes |
| Global MBA | 2 years | Full-time |
| Dual MBA | 2 years | Full-time |
1. University of Alabama
Degree Options: Master of Science in Marketing
Tuition: $440 per credit hour
Duration: 30 credit hours
The University of Alabama offers a Master of Science in Marketing program and offers two concentration options: Marketing Analytics and Digital and Social Media. With the Marketing analytics concentration, students learn the skills they need to always stay ahead in an ever-evolving field. UA’s online MS in Marketing is AACSB accredited, recognized as a benchmark of quality worldwide, and widely sought by business schools.
2. Ohio Christian University
Degree Options: Master of Business Administration Digital Marketing Concentration
In-State Tuition: $300 per credit hour
Duration: 36 credit hours
Ohio Christian University confers an affordable online MBA with a concentration in digital marketing designed to provide more incredible study for active marketing professionals and those looking to enhance their roles with marketing experience. The low-cost online MBA requires 36 semester credits emphasizing real-world applications, ethics, business management skills, and strategic and critical thinking. Students complete four six-week sessions under the specialization, including product and brand development, the psychology of marketing, digital marketing, and marketing and advertising for managers, and the core MBA courses. Graduates of the program are equipped to oversee and manage the strategic marketing development of businesses operating in the digital economy.
3. East Tennessee State University
Degree Options: Master of Science in Digital Marketing
In-State Tuition: $815 per credit hour (international students)
Duration: 36 credit hours
The inexpensive online M.S. in Digital Marketing program at East Tennessee State University features a cutting-edge learning environment and curriculum with a focus on giving relevant, current classes on issues encountered by modern digital marketers. Low-cost online courses cover topics in digital marketing research, B2B/B2C digital marketing, online consumer behaviour, digital marketing strategy, online metrics, Web analytics, search marketing, and social media. The business-related curriculum is offered through the ETSU College of Business and Technology and is online. It is taught by the same staff that instructs on-campus courses. Graduates from this low-cost online Master’s program are prepared for the present and the future of digital marketing. They might use their analytics, strategy, and research expertise to accomplish crucial business goals.
4. Saint Leo University
Degree Options: Marketing MBA Concentration
In-State Tuition: $780 per credit hour
Duration: 36 credit hours
The College of Business at Saint Leo University confers an affordable online marketing Master of Business Administration designed for students either currently employed or working towards a career in marketing-related industries like sales, promotions, brand management, marketing research, and e-marketing. The low-cost online program from the ACBSP consists of 36 credits and can be finished in a year by enrolling in two courses per eight-week term. The topics covered are marketing and sales management, international business management, strategic management, accounting, economics, and human resource management. Students can further customize their degree by choosing one of three courses in brand management, e-marketing, or marketing research. Additionally offered is a three-credit internship that is optional.
5. The University of Saint Mary
Degree Options: MBA in Marketing and Advertising Management
In-State Tuition: $595 per credit hour
Duration: 33 credit hours
A one-year, reasonably priced online MBA program in marketing and advertising management is offered by the University of Saint Mary. Students explore the concepts of planning, buyer behaviour, market research and strategy, and the ideology behind effectively motivating teams. This low-cost online MBA program requires 36 credit hours of study, including nine core courses and three classes in buyer behaviour and marketing research, today’s advertising industry, and advanced marketing strategy and planning. Graduates are prepared for a wide range of marketing- and advertising-related jobs such as brand manager, marketing director or manager, and marketing analyst.
6. South Utah University
Degree Options: Master of Business Administration – Marketing Emphasis
In-State Tuition: $16,005 for the entire program
Duration: 33 credit hours
Become a marketing guru in your organization with this Master of Business Administration – Marketing Emphasis online program from Southern Utah University. Students gain a wide range of marketing skills with real-world applications which include promotion campaign management, digital and traditional advertising, direct marketing, sales promotion, and public relations. The curriculum enhances well-established marketing and research methodology with modern industry trends.
7. Fort Hays State University
Degree Options: MBA Digital Marketing Concentration
In-State Tuition: $350 per credit hour
Duration: 33 credit hours
Students at Fort Hays State University can earn an MBA with a low-cost online digital marketing focus that will equip them for jobs as bloggers, social media strategists, search engine marketing associates, and customer service representatives. The MBA program comprises 12 classes, or 34 credits, covering management, marketing, economics, and finance topics. Students pursuing the digital marketing concentration must take three courses in database marketing, integrated marketing communications, social media marketing, strategic electronic marketing, or social media marketing content and analytics in addition to the core business courses required for the MBA.
8. Texas A&M University
Degree Options: Master of Science in Marketing
Tuition: $2,540 per semester (In-state), $4,988 Per Semester (Out of state)
Duration: 30 credit hours
The affordable online M.S. in Marketing at Texas A&M University-Commerce helps students develop fundamental marketing skills and knowledge of digital marketing, market analysis, and decision-making through the latest analytics. For students with transfer credits, the degree can be finished in as little as 30 hours; those without a bachelor’s degree in management can finish in as little as 42 hours. Students take foundational courses in applied business research, interactive and digital marketing, consumer behaviour, marketing management, and marketing research and strategy. Three elective options are available: a general track, a minor in digital marketing, or a little in marketing analytics. Those who decide to earn a minor must complete an internship before receiving their diploma.
9. University of Maryland (Global Campus)
Degree Options: Management Master’s Degree With Marketing Specialization
In-State Tuition: $504 per credit hour in-state, $659 per credit hour out of state
Duration: 36 credits
The affordable online M.S. in Management specializing in marketing at the University of Maryland University College teaches the foundations of solid management practice and the latest marketing strategies to help graduate students gain a competitive edge in the field. The 36-credit online curriculum includes vital topics in marketing research, marketing management, ethical and legal issues in global communication, international marketing, direct marketing, consumer behaviour, and brand management. Digital marketing, data mining, analysis, and marketing analytics are additional academic topics. Before graduating from the program, students must pass a capstone course in strategic management. Students are prepared for senior marketing positions in both public or private sectors, consumer-focused and leading business-to-business organizations.
10. University of North Texas
Degree Options: MBA in Marketing
In-State Tuition: $23,900 for the entire program
Duration: 36 credit hours
The Department of Marketing at the University of North Texas offers an affordable online MBA in Marketing that provides students with excellent managerial skills and a solid conceptual foundation. The low-cost MBA program allows students to enroll part- or full-time, and all classes are offered online. The low-cost online MBA program comprises 36 credits of study, including six core courses in business and two required marketing courses in marketing planning and strategic marketing. One elective course, three supplementary courses—one in strategic supply chain management, decision-marketing in international markets, and strategic logistics management—and one elective course. Numerous classes are offered each semester online, and the schedules change.
11. Fitchburg State University
Degree Options: Master of Business Administration in Marketing
In-State Tuition: $13,080 for the entire program
Duration: 30 credit hours
The Masters in Business Administration in Marketing program at Fitchburg State provides students with broad-based business background with a focus on real-world marketing applications. Students will study types of communication and marketing related to advertising,, public relations, promotion, and publicity. The program is designed to deepen the student’s knowledge of market research, communications, analysis, strategies, and more.
12. Lamar University
Degree Options: MBA in Marketing
Tuition: $12,626.00 for the entire program
Student-to-Faculty Ratio: 30 credit hours
Lamar University offers a reasonably priced MBA in Marketing which can be completed online. The program is favorable for business professionals who want to advance into top-level management positions. Employers are looking for MBA graduates, especially those with marketing expertise, and the BLS (Bureau of Labor Statistics) states that managers who can navigate the digital part of advertising have an advantage when it comes to possible employment prospects.
13. Southern New Hampshire University
Degree Options: Master’s in Digital Marketing Online
In-State Tuition: $627 per credit hour
Duration: 36 Credit hours
The Master’s in Digital Marketing at Southern New Hampshire University helps students to develop in the branding and digital marketing masters the current industry demands. In this program, students learn how to use digital and social media and inform decision-making. They also analyze data to coordinate marketing plans to strategic goals. Students in this program are guaranteed to graduate as digital marketing masters in their field.
14. Messiah College
Degree Options: Master of Business Administration – Digital Marketing Concentration
In-State Tuition: $735 per credit hour
Student-to-Faculty Ratio: 36 credit hours
Messiah College offers a reasonably priced online MBA with an emphasis in digital marketing that gives leaders the most recent tools, methods, and approaches for big data analytics, mobile marketing, social media, and online advertising. Students may complete this low-cost online MBA program within two years, consisting of 36 credits spread across eight- and six-week courses. Students enroll in concentration courses in marketing analytics, social media strategy, digital marketing, and fundamental business coursework in accounting, finance, entrepreneurship, leadership, marketing, and design. The program also includes a capstone in management where students apply what they have learned to a real-world, integrated project under supervision.
15. Tiffin University
Degree Options: MBA with a Concentration in Marketing
In-State Tuition: $700 per credit hour
Duration: 36 credit hours
The reasonably priced online MBA in marketing offered by Tiffin University examines the methods and tactics frequently employed to improve market positions and visibility. Graduate students can acquire the ability to increase revenue for both individuals and organizations by looking at the advantages and difficulties of negotiating endorsements and sponsorships. The two seven-week terms of this online affordable MBA program are January, March, May, July, August, and October. Students complete 36 sessions in total, including 12 hours in the marketing concentration and 24 hours of MBA core courses covering topics like marketing field analysis, international marketing management, strategic brand management, and marketing information systems.
What are the requirements to enroll in a master’s marketing degree?
M.S. programs in the USA require an educational curriculum of 10+2+4 or 16 years. You should have a 4-year bachelor’s degree and submit GMAT or GRE scores. International students should furnish TOEFL or IELTS scores. Through the official websites of colleges, you can submit a direct application.
The job outlook for people with a master’s in marketing
According to the U.S. Bureau of Labor Statistics (BLS), the overall employment of advertising, promotions, and marketing managers is expected to grow 10 percent between 2016 and 2026, faster than the average for all occupations. Graduates with Master’s degrees in marketing may also benefit from increased income, albeit salaries will vary based on the specialization selected.
The U.S. economy encompasses all jobs, as noted.
Occupational employment and wage information are sourced from the U.S. Bureau of Labor Statistics.
Salary outlook
| Job title | Annual mean wage |
| Top Executives | $211,981 |
| Sales Managers | $ 142,390 |
| Market Research Analysts | $86,318 |
| Marketing, Promotions, and Advertising Managers | $94,500 |
What Will You Learn in an Online Masters in Marketing Degree Program?
Graduate-level marketing programs continue the study of fundamental marketing theories while introducing students to more complex ideas employed in the industry. Through case studies and realistic simulations like role-playing games and mock presentations, students thoroughly examine marketing strategies and concepts, helping them hone their leadership and management abilities. Typical courses in this program include the following:
- Financial Analysis of Marketing Decisions
- Integrated Marketing Communications
- Customer Relationship Management
- Understanding Consumer Behavior
Master’s degrees in marketing provide students with a business background and specialized education in the marketing field. The first one or two semesters are dedicated to learning the basics of management and business, as many graduate students use this degree to become marketing managers. Learning numerous facets of marketing takes up the balance of the course. Before graduating from many programs, students must usually finish a thesis or complete an internship.
Professional associations in marketing
Students looking to learn about the various marketing disciplines and make professional connections to advance in this field might consider joining a professional organization. Even though not all professional associations are created equally, the majority provide advantages like active job boards and career services, online training and opportunities for educational development, networking events like presentations and seminars, and other services that are beneficial to current marketing students, recent graduates, and professionals who have already graduated and are working in their chosen fields. Resources like the following three organizations may be invaluable as you pursue an online master’s of marketing degree and prepare to pursue a position in this industry.
- Search Engine Marketing Professional Organization (SEMPO)
- Society for Marketing Professionals (SMPS)
- American Marketing Association (AMA)
Is a master’s degree in marketing worth it?
Many business recruiters view an MBA degree as a plus in addition to the potential financial advantages due to the capabilities degree holders frequently possess. Additionally, an MBA program can provide you with lucrative networking opportunities and business contacts via your school’s career placement programs, classmates, and program faculty.
That being said, some factors make some MBA programs more worth the investment than others. Here, we’ll explain how you can assess your cost/benefit analysis to determine whether getting your MBA can offer the return on investment you’re looking for.
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