25 Cheapest Accredited Online Degrees in Digital Marketing from $76 per credit
A degree in digital marketing can help students to learn the mechanics of online marketing through the usage of digital platforms to promote a brand and it’s products or services. Typically, in a digital marketing program, students cover on topics that include – advertising, email marketing, social media marketing, and SEO (Search Engine Optimization) to name a few.
Also, have a look at the 15 Cheapest Online Masters in Marketing Degree.
What is Digital Marketing?
Digital Marketing focuses on creating brand awareness through digital channels such as emails, social media and websites. Digital marketing can be further classified into multiple categories that include – social media marketing, email marketing, SEO, content marketing, PPC and mobile marketing. The goal is to promote certain products or services by targeting audiences based on market trends and consumer behavior to generate leads and finally to conversions.
Difference between Digital Marketing vs Data Analytics
Digital Marketing and Data Analytics are, in a way, similar in the aspect of affecting the growth of a business. However, there are a few differences that can be considered when it comes to the process each of the fields have. Here are the differences:
Digital Marketing | Data Analytics |
Digital Marketing focuses on making use of digital tools and platforms to promote a brand, service or product. Professionals in this field typically make use of SEO, PPC, Social Media Marketing, etc. to create brand awareness amongst a target audience. The end goal is to generate more leads and drive those leads into conversions. | Data Analytics focuses on collecting and analyzing data which can further be used in making critical business decisions. In this field, professionals are tasked with collecting and analyzing data regarding market trends, business performance and consumer behavior which will then be presented to make decisions that affect the growth of a business positively. |
Which degree is best for digital marketing?
Here is a list of degree options in digital marketing that individuals can pursue:
Degree | Credits (may vary) | Duration | General Admission Requirements (may vary) |
Associate’s Degree | 60-66 credits | 2 years | High School Diploma or GED equivalency |
Bachelor’s Degree | 120-180 credits | 4 years | Official High School Transcripts/Minimum GPA of 2.75 |
5 Online Associate’s Degrees in Digital Marketing
1. Craven Community College
Programs: AAS – Business Administration (coursework in Digital Marketing)
Tuition: $76/credit hour (in-state); $268/credit hour (out-of-state)
Credits: 66 credits.
Accreditation: The program is accredited by the ACBSP. The college is accredited by the SACSCOC.
Ranking: The college is ranked #9 in Best Community Colleges in America.
Financial aid: Available, with 64% of students receiving financial aid.
The program explores a variety of coursework in business functions, processes, global economy and also digital marketing to build a strong base in business education.
2. Kennebec Valley Community College
Program: AAS – Business Administration (coursework in Digital Marketing)
Tuition: $96/credit hour (in-state); $134/credit hour(out-of-state)
Credits: 60 credits.
Accreditation: The program is accredited by the ACBSP. The college is accredited by the NECHE.
Ranking: The college is ranked #3 in Best Community Colleges in Maine.
Financial aid: Available, with 88% of students receiving financial aid.
The associate’s degree in business administration provides a robust foundation for students with coursework in business administration and digital marketing.
3. Northcentral Technical College
Program: Associate Degree in Digital Marketing
Tuition: $143.45/credit hour (resident); $215.18/credit hour (out-of-state)
Credits: 64 credits.
Accreditation: The program is accredited by the ACBSP. The college is accredited by the HLC.
Ranking: The college is ranked #22 in Best Online Colleges in America.
Financial aid: Available, with 76% of students receiving financial aid.
The Digital Marketing program offers coursework that covers both traditional and internet marketing strategies that focus on customer attraction and retention using technology and social media.
4. Harrisburg Area Community College
Programs: AAS in Business – Marketing (coursework in Digital Marketing)
Tuition: $191.25/credit hour (in-state); $283.25/credit hour (non-resident)
Credits: 60 credits.
Accreditation: The program is accredited by the ACBSP. The college is accredited by the MSCHE.
Ranking: The college is ranked #7 in Best Community Colleges in Pennsylvania.
Financial aid: Available, with 97% of students receiving financial aid.
The business program with concentration in marketing covers a variety of coursework that include both traditional and digital means of marketing to help businesses grow.
5. Rowan College South Jersey
Program: AAS – Digital Marketing
Tuition: $200/credit hour
Credits: 60 credits.
Accreditation: The program is accredited by the ACBSP. The college is accredited by the MSCHE.
Financial aid: Available, with 92% of students receiving financial aid.
The program specializes in digital marketing strategies, analyzing variety of audiences, and using technology to optimize marketing for businesses.
20 Online Bachelor’s Degrees in Digital Marketing
1. Clayton State University
Program: BBA – Marketing (concentration in Digital Marketing)
Tuition: $169.33/credit hour
Credits: 120 credits.
Accreditation: The program is accredited by the AACSB. The university is accredited by the
Ranking: The college is ranked #18 in Colleges with the Best Professors in Georgia.
Financial aid: Available, with 91% of students receiving financial aid.
The BBA program explores a variety of topics where students will be able to comprehend marketing concepts, consumer behavior and usage of digital technology to execute marketing strategies.
2. Florida International University
Program: BBA – Marketing (coursework in Digital Marketing)
Tuition: $228.81/credit hour (in-state); $345.87/credit hour (out-of-state)
Credits: 120 credits.
Accreditation: The program is accredited by the AASCSB. The university is accredited by the SACSCOC.
Ranking: The university ranks #44 in Top Public Universities in America.
Financial aid: Available, with 96% of students receiving financial aid.
The business program specializes in marketing with coursework in advertising, logistics, sales management and digital marketing while helping students to build a strong business foundation.
3. Florida Atlantic University
Program: BBA – Marketing (coursework in Digital Marketing)
Tuition: $263.29/credit hour (resident); $781.84/credit hour (non-resident)
Credits: 120 credits.
Accreditation: The program is accredited by the AASCSB. The university is accredited by the SACSCOC.
Ranking: The university is ranked #9 in Top Public Universities in Florida.
Financial aid: Available, with 89% of students receiving financial aid.
The FAU’s marketing program integrates digital marketing as part of its coursework to allow students to explore and learn about online marketing and acquire marketable skillsets at the same time.
4. Missouri State University
Program: BS – Marketing Management (coursework in Digital Marketing)
Tuition: $267/credit hour (resident); $572/credit hour (non-resident)
Credits: 120 credits.
Accreditation: The program is accredited by the AASCSB. The university is accredited by the HLC.
Ranking: The university is ranked #35 in Best Online Colleges in America.
Financial aid: Available, with 95% of students receiving financial aid.
The program will help students to acquire skills in building brand awareness, project coordination and marketing strategy as they pursue a career in digital marketing.
5. University of Central Missouri
Program: BSBA – Marketing (coursework in Digital Marketing)
Tuition: $268/credit hour
Credits: 120 credits.
Accreditation: The program is accredited by the AACSB. The university is accredited by the HLC.
Ranking: The university is ranked #6 in Top Public Universities in Missouri.
Financial aid: Available, with 100% of students receiving financial aid.
The marketing program provides students with coursework that helps them to understand concepts in marketing, build effective communication skills, analyze and solve marketing problems.
6. Northern Kentucky University
Program: BSBA – Marketing (coursework in Digital Marketing)
Tuition: $275/credit hour
Credits: 120 credits.
Accreditation: The program is accredited by the AASCSB. The university is accredited by the SACSCOC.
Ranking: The university is ranked #8 in Colleges with the Best Professors in Kentucky.
Financial aid: Available, with 99% of students receiving financial aid.
The marketing program will help individuals to develop skills in finance, communication, analytics and digital marketing allowing graduates to gain an edge in the field.
7. University of Arkansas Little Rock
Program: BBA – Marketing (Digital Marketing Emphasis)
Tuition: $280/credit hour
Credits: 120 credits.
Accreditation: The program is accredited by the AACSB. The university is accredited by the HLC.
Ranking: The university is ranked #48 in Best Online Colleges in America.
Financial aid: Available, with 97% of students receiving financial aid.
The marketing program helps to prepare students to start a career across fields that include – digital marketing, advertising and marketing management.
8. Lamar University
Program: BBA – Marketing (coursework in Digital Marketing)
Tuition: $296/credit hour
Credits: 120 credits.
Accreditation: The program is accredited by the AASCSB. The university is accredited by the SACSCOC.
Ranking: The university is ranked #27 in Colleges with the Best Professors in Texas.
Financial aid: Available, with 90% of students receiving financial aid.
Students will get to learn from a variety of topics that include – market research and analysis, digital marketing, consumer behavior and pricing theory to name a few.
9. Georgia State University
Program: BBA – Marketing (coursework in Social Media Marketing)
Tuition: $298.27/credit hour (resident); $932.87/credit hour (non-resident)
Credits: 120 credits.
Accreditation: The program is accredited by the AASCSB. The university is accredited by the SACSCOC.
Ranking: The university is ranked #4 in Top Public Universities in Georgia.
Financial aid: Available, with 97% of students receiving financial aid.
The program provides students with fundamental coursework in both traditional and digital marketing which will prepare them for a career in marketing.
10. Northern Illinois University
Program: BS – Marketing (coursework in Digital Marketing)
Tuition: $360.80/credit hour
Credits: 120 credits.
Accreditation: The program is accredited by the AASCSB. The university is accredited by the HLC.
Ranking: The university is ranked #19 in Colleges with the Best Professors in Illinois.
Financial aid: Available, with 99% of students receiving financial aid.
The marketing program prepares graduates to acquire in-demand skills through coursework that covers business communications, international marketing and digital marketing strategies to name a few.
11. University of Texas – Permian Basin
Programs: BBA – Marketing (coursework in Digital Marketing)
Tuition: $362.34/credit hour
Credits: 120 credits.
Accreditation: The program is accredited by the AACSB. The university is accredited by the SACSCOC.
Ranking: The university is ranked #13 in Top Public Universities in Texas.
Financial aid: Available, with 96% of students receiving financial aid.
The accredited marketing program helps students to build their knowledge base and skills in communication and further their abilities in strategic marketing.
The University also offers a 12-credit Undergraduate Certificate course in Digital Marketing.
12. University of Alabama at Birmingham
Program: BS – Marketing (concentration in Digital Marketing)
Tuition: $368/credit hour (in-state); $884/credit hour (out-of-state)
Credits: 120 credits.
Accreditation: The program is accredited by the AASCSB. The university is accredited by the SACSCOC.
Ranking: The university is ranked #41 in Top Public Universities in America.
Financial aid: Available, with 97% of students receiving financial aid.
The fully online marketing degree offers students the option for specializing in digital marketing to prepare them for a career in both traditional and digital marketing.
13. Oregon State University
Program: BA/BS – Business Administration (Digital Marketing Option
Tuition: $370/credit hour
Credits: 180 credits.
Accreditation: The program is accredited by the AASCSB. The university is accredited by the NWCCU.
Ranking: The university is ranked #1 in Best Online Colleges in America.
Financial aid: Available, with 93% of students receiving financial aid.
The program offers the flexibility to opt for a 24-credit specialization in Digital Marketing with advanced coursework in SEO, business analytics, digital marketing platforms and more.
14. Louisiana State University
Program: BS: Marketing (concentration in Digital Marketing)
Tuition: $379/credit hour
Credits: 120 credits.
Accreditation: The program is accredited by the AACSB. The university is accredited by the SACSCOC.
Ranking: The university is ranked #107 in Top Public Universities in America.
Financial aid: Available, with 95% of students receiving financial aid.
The program will help students to acquire skills and knowledge in marketing and the dynamics of the present digital marketing era.
15. Abilene Christian University
Program: BS – Marketing (coursework in Digital Marketing)
Tuition: $395/credit hour
Credits: 120 credits.
Accreditation: The program is accredited by the AACSB. The university is accredited by the SACSCOC.
Ranking: The university is ranked #195 in Top Private Universities in America.
Financial aid: Available, with 100% of students receiving financial aid.
On completion of the program, students will acquire the knowledge and skillset on how to attract and retain customers through digital marketing channels to help businesses grow.
16. Oklahoma State University
Program: BSBA – Marketing Communications Management (coursework in Digital Marketing)
Tuition: $432.40/credit hour (resident); $945.75/credit hour (non-resident)
Credits: 120 credits.
Accreditation: The program is accredited by the AASCSB. The university is accredited by the HLC.
Ranking: The university is ranked #34 in Top Public Universities in America.
Financial aid: Available, with 93% of students receiving financial aid.
Individuals will acquire the knowledge and skillset in identifying customer needs, building brand identity, digital platforms for marketing and analyzing market trends.
17. Montclair State University
Program: BS in Business Administration – Marketing (coursework in Digital Marketing)
Tuition: $449.09/credit hour (resident); $714.73/credit hour (out-of-state)
Credits: 120 credits.
Accreditation: The program is accredited by the AASCSB. The university is accredited by the MSCHE.
Ranking: The university is ranked #9 in Colleges with the Best Professors in New Jersey.
Financial aid: Available, with 81% of students receiving financial aid.
Students taking up the marketing program will learn about modern marketing, consumer behavior and innovative ideas to build brand awareness through digital marketing.
18. East Tennessee State University
Program: BBA – Marketing Analytics (coursework in Digital Marketing)
Tuition: $460/credit hour
Credits: 120 credits.
Accreditation: The program is accredited by the AACSB. The university is accredited by the SACSCOC.
Ranking: The university is ranked #3 in Top Public Universities in Tennessee.
Financial aid: Available, with 98% of students receiving financial aid.
The Marketing Analytics program provides students with pivotal coursework that will allow them to understand the dynamics of marketing – both traditional and digital.
19. Rutgers University – Camden
Program: BBA – Specialization in Digital Marketing
Tuition: $580/credit hour
Credits: 120 credits.
Accreditation: The program is accredited by the AACSB. The university is accredited by the MSCHE.
Ranking: The university is ranked #14 in Colleges with the Best Professors in New Jersey.
Financial aid: Available, with 97% of students receiving financial aid.
The BBA program builds a strong foundation in business ethics and strategies with the option to specialize in Digital Marketing encompassing topics in SEO, social media and content marketing to name a few.
20. Temple University
Program: BBA – Marketing (coursework in Digital Marketing)
Tuition: $634/credit hour
Credits: 120 credits.
Accreditation: The program is accredited by the AACSB. The university is accredited by the MSCHE.
Ranking: The university is ranked #81 in Top Public Universities in America.
Financial aid: Available, with % of students receiving financial aid.
Students will get learn and also experience extensive firsthand industry case and simulation to help them prepare for real life scenarios in a digital marketing career.
4 Free Online Digital Marketing Courses
1. Google Digital Garage
Course: Fundamentals of digital marketing
Duration: 40 hours.
The free online Digital Marketing certificate course offered by Google is accredited by the Interactive Advertising Bureau Europe and The Open University. Individuals will gain insightful knowledge and acquire marketable skillsets to enhance their career or business.
2. Hubspot Academy
Course: Social Media Marketing Course
Duration: 5.18 hours.
Hubspot offers a free online certification course in Social Media Marketing where individuals will get to learn how to build an effective and engaging social media strategy. The course provides information on how social media can be leveraged to grow businesses and careers.
3. WordStream
Course: PPC University
Duration: May vary according to guide/course.
WordStream’s PPC University comprises of multiple guides/courses on PPC (pay-per-click), Social Media Advertising and Facebook Ads. Individuals will get to build and master the fundamentals on PPC and social media advertising with their professionally curated lessons.
4. Sendinblue Academy
Course: Email Marketing Course
Individuals taking up the course will explore various topics in email marketing offered by the Sendinblue Academy. The free online Email Marketing certification course includes coursework in email marketing strategies, analysis, management and utilizing email marketing tools.
Is Digital Marketing a good career?
Instagram, a popular social media application alone currently has more than 2.3 billion monthly active users. This is a good opportunity for individuals about to pursue a career in digital marketing as the demand for more skilled professionals in the field will be in demand.
The US Bureau of Labor Statistics has projected a 10 percent growth in marketing professions from 2021 to 2031.
Also, here are some of the highest paying Digital Marketing jobs:
Occupation | Median Annual Salary |
Director of Digital Marketing | $109,804 |
SEO Manager | $76,248 |
Digital Marketing Manager | $72,372 |
Digital Project Manager | $69,446 |
Digital Strategist | $63,336 |
Source: payscale.com
Conclusion
Pursuing a degree in digital marketing is well worth it if you are someone with a keen interest in knowing how the market dynamics work. A degree in digital marketing is also well worth it as it will launch you in a highly paid sector of profession that is projected to grow faster than the average occupation in the US.